I am a researcher and consultant of adventure recreation and adventure tourism. My research focuses on gender in adventure activities, the barriers to and the benefits of adventure, sustainable adventure and adventure media and marketing.
Many adventure participants pursue their adventure interests at home, but also whilst on holiday. Tourism is defined as spending more than 24 hours away from a person’s home environment, therefore adventure tourism can include skills development courses and short domestic adventure breaks, as well as long expeditions in other countries. In addition, a trip that includes at least two of the following three elements is considered a form of adventure tourism: physical activity, the natural environment and cultural immersion (ATTA). I incorporate this broad definition of adventure in my research to capture a comprehensive understanding of adventure experiences. I have published journal articles, book chapters and reports in these areas.
I also have a background in consultancy, working with government offices, destination management organisations (DMOs) and international, national and local businesses on research and evaluation projects.
My published work and details of my consultancy work can be accessed by clicking on the images below.