I am a researcher and consultant of outdoor recreation and adventure tourism. My research focuses on the experiences of outdoor recreation and adventure tourism participants, including their motivations and constraints; nature connection and enhanced well-being through the outdoors; and equality, diversity, and inclusivity. My research interests also lie in the management of the outdoor sector, including leadership, employment, decent work, media, and marketing.

Many outdoor recreation participants pursue their recreation interests at home, but also whilst on holiday. This is commonly referred to as adventure tourism. Tourism is defined as spending more than 24 hours away from a person’s home environment, therefore adventure tourism can include outdoor recreation skills development courses (e.g., for climbing, kayaking, caving, navigation) undertaken within the home country and short domestic adventure breaks (e.g., a hiking weekend), as well as long expeditions in other countries. In addition, a trip that includes at least two of the following three elements is considered a form of adventure tourism: physical activity, the natural environment, and cultural immersion (ATTA).

I incorporate this broad definition of adventure tourism in my research to capture a comprehensive understanding of outdoor recreation and adventure tourism experiences. I have published journal articles, book chapters, academic reports, and industry impact reports in these areas.

I also have a background in consultancy, working with government offices, destination management organisations (DMOs), and international, national, and local businesses on research and evaluation projects.

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Published Work & Consultancy Projects

My published work and details of my consultancy work can be accessed by clicking on the images below.